News

In the past year of 2023, the advertising market in mainland China saw a year-on-year growth of 5.5%. Advertising serves as the core driver of the digital signage industry.

Data reveals that the annual shipment of digital signage units in mainland China is projected to reach 652,000 units in 2023, indicating a significant year-on-year growth of 29.6%.

Simultaneously, the application of digital signage products in the global business verticals continues to expand, with the rapid digitization in developed countries playing a crucial role in market growth. In 2023, the global shipment of electronic paper digital signage is expected to reach 127,000 units, and by 2027, it is anticipated to reach 304,000 units, with a compound annual growth rate of 19.1%.